Podcast Guest · Press Kit
Simone Sauter
PR & AIO Strategist
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Simone Sauter
About the guest

Simone Sauter is a PR and AIO strategist, visibility expert, and former journalist with more than 20 years of experience in the media industry. She specializes in helping founders, CEOs, and established entrepreneurs build authority recognized by the press, Google, and, increasingly, AI systems that influence public trust.

Her work sits at the intersection of PR, search authority, and artificial intelligence optimization. Through her Visibility Triangle™ and Publicity Rockstar™ Method, Simone teaches leaders how to engineer digital credibility through strategic media features, high-quality podcast interviews, and Google-verified identity assets. Her approach gives entrepreneurs a visibility ecosystem that compounds over time and positions them as the go-to experts in their field.

Simone’s career began in journalism before transitioning into communications and PR roles for global brands including Match.com, Siemens, Daimler, and Tupperware. In her entrepreneurial journey, she attracted features in Cosmopolitan, InStyle, Closer, and more than forty international media outlets, signed a major book deal, and grew her online platform to over 100,000 monthly readers, all without relying on social media.

Today, she continues to write for Business Insider and Parents.com and has been interviewed on more than ninety podcasts worldwide.

Suggested introduction
“

My guest today is Simone Sauter, a PR and AIO strategist who helps established entrepreneurs get found, get trusted, and build credibility that holds up in the AI era. She spent eight years as a journalist and then worked in corporate PR at Siemens, Daimler, and Match.com before starting her own business, where she grew a website to 100,000 monthly readers in 18 months using nothing but PR and SEO. That visibility put her in Cosmopolitan, InStyle, Closer, and more than 40 other publications, on over 90 podcasts, and led a German publisher to offer her a book deal that became a bestseller. She still writes for publications like Business Insider, Parents.com and other large publications. She now teaches a framework called the Visibility Triangle™. Simone, welcome to the show.

As featured in
Cosmopolitan◆InStyle◆Business Insider◆Closer◆Parents
90+
Podcasts guested
40+
Media features
100K
Monthly readers
No.1
Bestselling book
Speaking topics & example questions
01
How to Get Recommended by AI Without Posting Every Day
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Muck Rack analyzed more than 25 million links cited by ChatGPT, Claude, and Gemini in May 2026. 84% of those citations came from earned media. Paid content came in at 0.3%. So you cannot buy your way into AI answers, and posting harder on social will not get you there either. In this conversation I'll walk your listeners through the three assets that actually do the work: an online presence AI can read, podcast interviews, and media features. I'll show why each one feeds the other two, which is why running all three creates compounding visibility while doing only one keeps you stuck. This is the framework I call my Visibility Triangle™, and I've used the pieces of it since 2014, first to build my own business and then with clients. It's a process, not rocket science, and it does not need daily posting.
Five questions the host could ask
  1. Muck Rack looked at more than 25 million links that ChatGPT, Claude and Gemini actually cite, and 84% came from earned media while paid content was 0.3%. What does that tell us about how visibility really works now?
  2. Walk me through the Visibility Triangle™. What are the three pieces and why do they only work together?
  3. A lot of people hear this and think the answer is to post more on social media. Why does that not get you into AI answers?
  4. If someone listening has an offer, a website and clients already, what is the first of the three they should start with, and why that one?
  5. How long does this take before someone sees a real result, and what does the first sign of progress look like?
02
How to Get Into the Answer When Your Buyer Asks AI Who to Hire
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Semrush surveyed 519 US business buyers this spring. 92% said AI has already shaped their shortlist, and the category they research through AI most is agencies and service providers, at 51%. So your first impression is no longer your website, it's whatever ChatGPT says about your field when someone asks who to hire. Most experts I talk to have already typed their own name into ChatGPT and gotten back a thin paragraph, or watched a weaker competitor come back instead. I'll break down how AI decides which experts to recommend, and the specific fixes that make you readable: matching your name, title, and message everywhere AI looks (entity consistency basically), the pages missing from most expert websites, and the third-party sources AI trusts more than anything you publish about yourself. I spent eight years as a journalist and then worked inside corporate PR at Siemens, Daimler, and Match.com, and I'll give your listeners the order to do this in so they stop guessing.
Five questions the host could ask
  1. Semrush found 92% of business buyers say AI has already shaped their shortlist, and service providers are the top category people research this way. What does that change about first impressions?
  2. How does AI actually decide which experts to recommend? What is it reading?
  3. You talk about entity consistency. What is it in plain terms, and what does it look like when someone gets it wrong?
  4. Which pages are missing from most expert websites, and what should be on them?
  5. Someone types their own name into ChatGPT tonight and gets back a thin paragraph. What are the first three things they should fix, and in what order?
03
How to Prove Expertise That Cannot Be Generated With a Prompt
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The share of people who say heavy AI use makes them trust a brand less nearly doubled in one year, from 20% to 39% (Fractl, 2026). I call this the trust recession. Anyone can produce expert-sounding content with one prompt now, so your buyer has no reliable way to tell who actually knows their stuff, and most experts answer that by publishing more. I'll give your listeners the one test that separates real proof from filler: did another person put their own reputation on the line for this? Then I'll walk through the three kinds of proof that pass it: someone who chose you, someone who questioned you live, and someone who put their name to your results. Nobody can fake a 45-minute interview. Most experts have one of the three and assume that's enough, and I'll show them which one they're missing.
Five questions the host could ask
  1. The share of people who trust a brand less because it leans heavily on AI went from 20% to 39% in a single year. What is driving that?
  2. You call this the trust recession. What does it actually cost a business that ignores it?
  3. You have one test for whether something counts as real proof. What is the test?
  4. Walk me through the three kinds of proof that pass it, and why a 45-minute interview is so hard to fake.
  5. Most experts have one of the three and think they are covered. How does someone work out which one they are missing?
04
How to Land Media Features and Podcast Interviews Without a PR Agency or a Press Release
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Cision surveyed about 1,900 journalists across 19 markets this year. 79% now use AI themselves, but 53% say they do not want AI-generated pitches and only 21% are open to them. Inboxes are full of copy-paste outreach, so a personal pitch stands out more than it has in years. Most entrepreneurs still think they need an agency or a big contact list before they can pitch, and I believed that too. When I started my first business nobody knew me, and the press releases I sent the way I'd learned them in corporate PR got crickets. So I built my own approach, the Publicity Rockstar™ Method, and within 18 months I was in Cosmopolitan and InStyle, and later became a contributor to Business Insider and Parents. I'll walk through what a personal pitch actually contains, why a list of five to ten dream outlets beats a database of 500 contacts, and how to find the right human to send it to.
Five questions the host could ask
  1. Cision found 79% of journalists now use AI themselves, but 53% do not want AI-generated pitches. What does that mean for someone writing their own?
  2. You came from corporate PR, so you knew how to write a press release. Why did that not work when you started your own business?
  3. What is actually inside a pitch that gets a yes? Walk me through the parts.
  4. You say a list of five to ten dream outlets beats a database of 500 contacts. Why is the small list better?
  5. How do you find the right human to send it to, and what do you do when nobody replies?
05
How to Get Clients When a Big Following No Longer Delivers Them
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Richard van der Blom analyzed 1.3 million LinkedIn posts from 50,000 creators for his 2026 algorithm report, and reach for active creators is down 60% in two years while engagement only fell 20 to 25%. The people are still there, they just don't get shown your posts anymore. I live it: 12,000 LinkedIn followers, and my posts get seen by 70 to 300 people. Social media is rented land, and the landlord keeps changing the rules. I'll show your listeners how I built my first business without depending on any algorithm, using PR and SEO to grow a website from zero to 100,000 monthly organic readers in 18 months, until a German publishing house found me through that visibility and asked me to write a book, which became a bestseller. People found me and emailed me back then, and they still do today, because a digital footprint keeps working long after you build it. I'll show them how to tell whether what they're building will still be sending them clients in five years, or whether they're just paying rent.
Five questions the host could ask
  1. Reach for active LinkedIn creators is down 60% in two years while engagement only dropped 20 to 25%. What is happening there?
  2. You have 12,000 LinkedIn followers and your posts get seen by 70 to 300 people. How did that change what you build?
  3. You built your first business to 100,000 monthly readers without any algorithm. What were you doing instead?
  4. A publisher found you through that visibility and offered you a book deal. How does a digital footprint keep working for you years later?
  5. How does someone tell whether what they are building will still bring in clients in five years, or whether they are just paying rent?
Hear me in action
Past appearances

More than 90 podcast appearances so far. Listen to a few past episodes: here.

A gift for your audience
The AI Visibility Masterclass
A free masterclass for your listeners on how to get recommended by AI, trusted by humans, and chosen for premium opportunities, without posting on social media every day. No cost to them and nothing to buy.
Copy the link for your show notes
Tech & recording

I record with a quality mic and camera in a quiet space, with a stable connection, so the audio and video are clean and easy to publish.

How I'll promote it

When the episode goes live I send it to my email list, share it on LinkedIn where I post most, and post it inside my free AI Visibility Lab community. I tag the show in every one of those so it reaches my audience too.

Contact
Email simone@simonesauter.com
Simone Sauter · Podcast One-Sheet